Greenwood sees the world through a camera lens


by Becky GINOS

bginos@davisclipper.com

NORTH SALT LAKE—Steve Greenwood’s home is filled with photographs. From a sunset over Antelope Island to the Olympic cauldron, his work has graced the covers of magazines, books and even television news sets.

Greenwood got his start at Bountiful High School when he made some films of the student activities then went on to graduate from the University of Utah in communication.

“I worked in the photo lab in the media center,” he said. “Then in 1973 I started at the Clipper as a photographer. I went out for the paper on assignments but in those days it was a lot of Relief Society and school events.”

He worked for the Clipper for about a year and then started working at an ad agency. “I did photography and TV production and produced commercials for clients,” said Greenwood. “I did that for about eight years then went out on my own doing commercial stuff.”

Greenwood’s photos appeared in the state’s annual calendar starting in 1984 and were in pretty much every year until it stopped being produced. One of his shots was also featured on the cover of the Olympic bid book.

When Utah won the bid, Greenwood was there to capture it all. “I was having trouble getting on the roof top for the Olympic Plaza, 9/11 had just happened,” he said. “But a friend was able to get me up for two nights. It just happened to be the night when all three medals were taken by the U.S.”

An NBC cameraman was set up next to him. “When he was getting ready to present his clip he said ‘when they come back from commercial break they’re going to come to me worldwide,’” said Greenwood. “I could see his monitor and he had basically the same shot I had of when the flags went up. It had a big impact on me to realize the power the mass media had to go worldwide right from where I was standing.”

Throughout the years, film turned to digital and Greenwood had to adapt. “Digital helps when you’re shooting, you can see it immediately and make changes,” he said. “But there’s a lot more competition now – everybody’s a photographer. It’s not what it used to be.”

Those who watched the weather with meteorologist Mark Eubank probably saw several of Greenwood’s photos on air.

“In about 1981 I was watching the weather and he was talking about the inversions,” said Greenwood. “He said if you can get above it it’s beautiful. So the next day I went above Skyline Drive (Bountiful). I had no four-wheel drive and it was muddy and wet. I wondered about my sanity. But I got above it. Then I looked up the road and here comes a white Cadillac. It turned out it was Mark Eubank. We talked and he said if I got any good shots to bring them over and he’d put them on the air.”

Greenwood said he had a dark room so he developed a photo and they put it on the air. “That was the start of what you see today,” he said. “I still do it with his son Kevin. Of course now everybody does it because it’s easy to do but in those days you had to make a print and literally take it to him.”

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