BOUNTIFUL — A vision, truly believed in, can be better than any sales pitch.

These days, being able to articulate the “why” of your business can bring benefits to both employees and customers that can’t be matched by special sales or even new products. According to David Mead, a consultant who helps both large and small companies develop their business cultures, discovering your company’s “why” can help you discover the vision you might not have even known you had.

“Very few companies and individuals know why they do what they do,” said Mead during a recent Bountiful Rotary meeting. “Not money – that’s the result – but why their company exists. Why they get out of bed in the morning. It’s the inspiration for how you think and act.”

To read more, check out the April 5 edition of the Davis Clipper.