Posted last week on the Utah Jazz website was a touching video thanking fans for their support. Last season, Utah did a similar video. That season was especially trying with the Deron Williams drama, Jerry Sloan retiring, and Utah squandering their hot start and missing the playoffs. A message to the fans can only be positive PR for the team. How could a similar video this season turn bad?

If the video ends up being the exact same video, then it is a bad move. Utah Jazz bloggers noticed similarities between this season and last season’s video, and compared the two. Several clips were recycled the second year, with only a few new clips, mostly from new players. A good comparison of the two videos can be found at Living and Dying by the Jazz, one of the fan blogs that caught the miscues.

In just about any other market, an incident like this would cause a public outcry, calls for the heads of the marketing department, even calls for fans to boycott games. At the very least, the video would have been pulled from the website. It still sits on the front of the website.

Not that an uproar should be made. This was a simple mistake not meant to upset anyone.

For more information check out May 17 addition of Davis Clipper.