FARMINGTON – In a struggle for power with Farmington city that will likely not be its last, Lagoon Corporation was denied the chance to use larger and brighter electronic signs along I-15 and Legacy Highway.
City leaders have been deliberating the signage issue since summer, during which time several public hearings were held. The scenic byway was at the core of the discussion.
Also in debate was whether the city would allow Lagoon to update it’s current signage in front of the Lagoon Annex building situated on Main Street.
An ordinance adopted earlier this month put Lagoon on the losing end of the battle.
The ordinance sets in place the recommendation made by the planning commission that there be no electronic signs allowed within the scenic byway, or along the Legacy corridor in general.
The findings state that electronic signs are not consistent with plans for the environment between Legacy Parkway and the land farther west.
Additionally, the message signs are not compatible with the state’s scenic byway designation for the Legacy corridor, and that permitting them may hinder efforts to receive national scenic byway status, according to the findings.
Lagoon will be allowed a new type of electronic sign in front of the annex, but the new low-profile design will be scaled back considerably.
The annex sign will be allowed because it does not fall within the scenic byway zone, and therefore was not deemed an inappropriate display of illumination.