SALT LAKE CITY – Those in Davis County who are ready to quit using tobacco products and would like to share their story with others in the state now have the chance through a Utah Department of Health program, “Be A Quitter.”
Anyone thinking about quitting in 2013 can visit beaquitterutah.com and tell his or her story in 250 words or less for a chance to star in commercials. Candidates will be chosen through January. Participants should submit their responses by mid-January, said Janae Duncan, of the state health department’s Tobacco Prevention and Control Board.
Winners will receive a stipend plus a tablet device to help them document their quitting process by detailing struggles and successes through social media and video updates, according to a health department press release.
The campaign will cast eight to 10 participants from across the state who represent a range of ages and types of tobacco use.
Participants should be 18 years and older. They will be asked to upload their own videos and social media posts to keep viewers updated on their progress.
The “cast” of the realty TV campaign will agree to give details of the effects, both good and bad, that quitting has had on them, their families, co-workers and friends.
“Quitting for good is a hard thing to do and there are hurdles like relapsing and needing to start over. Sometimes it’s necessary to find alternatives to help kick the habit, said Amy Oliver, UDOH TPCP marketing manager. “We want this campaign to show tobacco users that they’re not alone in the quitting process and to encourage them to never give up.”
The television campaign will begin in February 2013.