SALT LAKE CITY – The Outdoor Retailer Summer Market once again shined a bright light on things to come for the nature lover in everyone.
A week-long event that began at Ogden’s Pine View reservoir and ended at the Salt Palace is still proving to be one of the best places to see items that could hit retail stores shortly.
The Winter Market, held later in the year, serves the same purpose but hasn’t seen the numbers the summer version has since it started.
Unique items that were showcased this year included an odor eliminator created by Peet Dryer, a myFC PowerTrekk 2.0 that charges cell phones and other electronics, and Wheel Brightz, lights that attach to an entire bicycle wheel for easy viewing at night.
New versions of take-along food and an insect repellent that also serves as a sunscreen were also part of the hundreds of showcased items during the week-long expo. Similar to last year, the Market also featured several “how-to” clinics on fly fishing, rock climbing and water yoga, among other activities.
“The feedback from the market has been very positive. Summer Market featured paddlesports, running, climbing, yoga technology and more,” said Emerald Expositions vice president and OR show director Kenji Haroutunian in a press release sent to the Clipper. “Each year the OR team strives to develop content and business opportunities that support the growth of the industry.”
New to this year’s Market was also the first running event, the Outdoor Retailer Summer Market Relay Challenge. An event put together with Ragnar Relay, the challenge took place on the third day of the Summer Market and had teams of three people go through a nine-mile course that began and ended at the Salt Palace.
Another new area added to this year’s event was the Venture Out area, the Tech Zone and the New Product Zone, each serving its own purpose in featuring new or improved products in the coming months.
The Market ended Saturday and organizers said it was one of the stronger expositions they’ve held. Approximately 27,000 people attended to see the nearly 1,600 exhibitors available at this year’s Market.
The Winter Market will be held from Jan. 20-24 in Salt Lake City.