FARMINGTON – A team of new players has come on board Davis County’s efforts to boost tourism.
At a press conference on Aug. 26, Randy Cook was introduced as the county’s new Tourism and Events Manager. At the same time, Salt Lake City marketing firm Penna Powers Brian Haynes was hired as the agency tapped to execute a new marketing plan to promote tourism.
Cook’s selection, along with the one-year $200,000 contract awarded to PPBH by the Davis County Commission, completes a transition announced last November, when the county ended its funding of the Davis Area Convention and Visitors Bureau.
Cook has been working as Program Manager of Tourism and Events for the Davis County Community and Economic Development Office. He has worked as Events Director for KSL-TV, overseeing the planning and sponsorship sales for events such as the previous Senior PGA Golf tournaments held in Park City, the Stein Erickson Celebrity Ski Challenge at Deer Valley and the Days of ’47 KSL Parade. He has worked in the tourism and events industry for more than 20 years.
Kent Sulser, director of the county’s Economic Development office, said months of marketing research and analysis were conducted before moving forward with Cook’s hiring and contracting with the marketing agency.
“We’re going to work on a rebranding campaign for Davis County tourism,” he said. “We want to find the best way to showcase the county and attract visitors and tourists.” He called Cook “the quarterback” of that marketing team.
Mark Brian, a partner with PPBH, said the initial effort will be to collect additional information so “we can maximize our dollars. We need to develop a strategy to get people to Davis County.”
Cook will be paid just over $67,000 a year plus benefits in his new position.