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DownEast Customers can aid humanitarian effort
by TOM BUSSELBERG
Jun 22, 2014 | 4455 views | 0 0 comments | 23 23 recommendations | email to a friend | print
DownEast - courtesy photo
DownEast - courtesy photo
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LAYTON —  DownEast home & clothing has initiated a giving campaign that will benefit humanitarian efforts in developing countries.

Its “$5 for $” campaign will benefit CHOICE Humanitarian, a non-profit organization working in rural villages in developing countries to help end poverty, a press release from the company said.

In Davis County, the company has two stores in Layton and one in Farmington.

Now through July 8, shoppers at any DownEast or Lemon Ice store who donate $5 to CHOICE will receive a coupon good for $5 off their next purchase of $25 or more.

Lemon Ice has locations in Bountiful and Layton.

Funds will support efforts in the remote Seococ Chulac village in the mountainous Polochic region of Guatemala to build two new classrooms and set up family gardens. The partnership with CHOICE began in 2009. A team from DownEast will visit the village, having previously working with another village in the same region, the release said.

“It has been a touching experience to see the Chirixquitzac people make progress each year and become increasingly more self-reliant. We’re looking forward to the same success with the Seococ Chulac village,” said Rich Israelsen, COO at DownEast. 

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